Facebook marketing is social marketing at its best, a powerful way to stay in touch with people and update them about your latest products and seminars. Besides talking about your latest adventures, you can keep your readers interested in your page by offering useful tips and strategies about your area of expertise. On average, each Facebook customer, according to statistics issued by Facebook, is connected to about 60 other pages, as well as groups and events—so an easy way to keep your fans interested is to keep posting great content.
Since compelling content is the key to your success with all forms of social marketing, including Facebook marketing, here are three social marketing tips to make your page more interesting, insightful, informative, intimate, and inspirational.
Facebook Marketing Tip 1: Don't Be Boring
The first thing you have to do to create awesome content is not be boring. A boring Facebook page is the kiss of social marketing death. You have to remember that your page is in direct competition with many other pages, so you dare not be pedestrian in your approach to creating your page.
What can you do to stand out, be recognized, and attract attention? Here's an important strategy: study the pages of your rivals on Facebook. Study their designs and analyze their content. Besides improving aesthetics, consider what you can give your readers to add value to their lives. How can you help them? What resources can you provide? Social marketing is about creating value. What can you post on your pages to keep people coming back for more?
In your quest not to be boring, you have to avoid doing bland things, like having a generic landing page. Spice your pages up, offer some background information, provide a story that captures attention, and add in something that informs and entertains the readers.
Facebook Marketing Tip 2: Create Free Information Products
Although your fans may not need much persuasion to hang out with you, you can boost your Facebook marketing by offering freebies to entice new fans. Offer free downloads, free eBooks in the form of pdf files or free instructional videos. What you give away has to be something you made. Don't just give away something that you picked up at a giveaway event or that you got from a resale rights website. Instead, create an information product that shares your expertise. These gifts not only reward fans, but also inform them about the quality of your products.
Facebook Marketing Tip 3: Post Big Pictures And Many Pictures
It's important to notice that many people who use Facebook are automatically attracted to visual information, so be liberal in your use of personal photographs. Post photographs of the last seminar you hosted or attended. Post pictures of your favourite vacation spots. And post big pictures of yourself or your company. Share the passion and joy of your life with others through pictures.